Servicing The Generations


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Course curriculum

  • 1

    1. Introduction

    • Introduction (3 mins)

    • Servicing New Generation (9 mins)

  • 2

    2. Understanding Change

    • Understanding Change (4 mins)

  • 3

    3. Tech & Communication

    • Technology & Communication (13 mins)

  • 4

    4. Baby Boomers

    • Baby Boomers (9 mins)

  • 5

    5. Generation X

    • Generation X (23 mins)

  • 6

    6. The Millennials

    • The Millennials (21 mins)

  • 7

    7. Millennial Service

    • Millennial Service (26 mins)

  • 8

    8. Millennial Advertising

    • Millennial Advertising (15 mins)

  • 9

    9. Social Conscience

    • Social Conscience (19 mins)

  • 10

    10. In Review

    • In Review (7 mins)

    • Quick Survey Before You Go

  • 11


    • Handout: Generations Cheat Sheet

    • Handout: Millennial Focus Questions

    • Resource: Generational Differences Chart

    • Quick Handout Survey

Jeremy Lowe, Instructor and Author
VP of Content and Training in Callahan Roach 
Co-Author: Sara Pintilie


2 Hours |  11 Videos

The internet has changed the landscape of the HVAC, plumbing, electrical and other service industries. But more so, the internet has changed the way customers want their service. 

How Millennials, Baby Boomers, Generation Xers and newer generations want their service can widely differ and that can make it difficult for any contractor. To operate profitable and thriving business, you must stay ahead of the service-industry trends and learn how to be the best business for younger homeowners. 

This 2-hour course explores how the changing generations and the internet are affecting the way we must do business. We explain what different generations want and how to provide those services effectively. We also provide different advertising strategies to capture those Millennial and Gen Y homeowners.

What you will learn: 

  • How service is evolving?
  • How generational differences effect our businesses?
  • How do we deal with the different generations?
    1. Baby Boomers
    2. Gen X
    3. Millennials (Gen Y & Z)
    4. Gen Alpha or iGen
  • Growing & adapting our business in the future to generations:
    1. Through different marketing
    2. Through our communication Style
  • By how we service and sell to each generation
  • How to leverage generational drivers

Who is this class for? 

  • Contractors who are Baby Boomers or Gen Xers themselves (40 years or older).
  • Contractors who want to do effective business with younger people.  
  • Contractors who want to stay ahead of the evolving service industry. 

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