1.5 Hours |  13 Videos

Are you doing the right business in the right part of town? 

It might seem overwhelming to study the mountain of demographic data available but examining  the demographics of your market can help you make better business decisions and maximize profits in your HVAC, plumbing, electrical service and replacement departments.

In this 1.5-hour course, we use 5 zip-code areas and real data, easily found on the internet, to demonstrate how a service-industry company can use and interpret that data. Attendees will leave the program with a list of resources and how to use the data to their advantage so they can boost their average service ticket revenue.

What you will learn: 

• What are demographics? 
• How does it benefit us as a business?
• Creating and using customer personas within demographics
• How to find and decipher demographic data
• Identifying 6 key data points and why they're important
• How demographics effect our growth, pricing and planning
  
  

Who is this class for?

• Contractors who have a handle of their breakeven. 
• Contractors who want to understand their own market. 
• Contractors who want to better select the right customer for the rate they’re charging. 
• Contractors who want to better target their advertising funds.