1.5 Hours |  9 Videos

Many HVAC, plumbing, electrical or other service-industry contractors undervalue and undercharge their labor rates. You must ask yourself: Are you just a labor broker or an expert in your field? You spent the years learning the ins and outs of your respected field, and you should charge customers for that experience. And if you think customers will balk at the idea, think again. We will teach you how to show your experience and value to the customer, so they know you are charging what you are worth. 

Unlike our other pricing courses, this 1.5-hour course is more about overcoming the biggest obstacle to you charging the best labor rate – you.

What you will learn: 

• The 10 clues you aren’t charging enough
• Becoming a student of your business
• The damage from not charging enough
• Eliminating our pricing fears
• Different perceptions and values
• Understand buyers and the internet dilemma
• Stop being a labor broker
• Delivering your bill effectively
• How do I charge more?
   

Who is this class for?

• Contractors who have a fear of raising their rates. 
• Contractors who have problems with internet shoppers.