Are You Charging What You Are Worth?


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  •   Learn from industry experts

Course curriculum

  • 1

    1. Introduction

    • Introduction (3 mins)

    • 5 Signs Your Business Is Not Making Enough (12 mins)

  • 2

    2. 2nd Half Of The Clues

    • 5 Signs You're Not Charging Enough (13 mins)

  • 3

    3. Gaining Financial Insight

    • Gaining Financial Insight (14 mins)

  • 4

    4. Why The Fear? (13 mins)

    • Why The Fear (13 mins)

  • 5

    5. Perception Affects Price

    • Perception Affects Price (16 mins)

  • 6

    6. Charge What You Must

    • Charge What You Must (15 mins)

  • 7

    7. Delivering The Price

    • Delivering The Price (11 mins)

  • 8

    8. Price Presentation Matters

    • Price Presentation Matters (21 mins)

    • Quick Survey Before You Go

  • 9


    • Handout: 10 Clues You're Not Charging Or Making Enough

    • Handout: Gouging Flyer

    • Handout: Financial Ratios To Know

    • Handout: Creating A Company Vision

    • Handout: Creating An Exit Strategy

    • Quick Handout Survey

Jeremy Lowe, Instructor and Author
VP of Content and Training in Callahan Roach 
Co-Author: Sara Pintilie


1.5 Hours |  9 Videos

Many HVAC, plumbing, electrical or other service-industry contractors undervalue and undercharge their labor rates. You must ask yourself: Are you just a labor broker or an expert in your field? You spent the years learning the ins and outs of your respected field, and you should charge customers for that experience. And if you think customers will balk at the idea, think again. We will teach you how to show your experience and value to the customer, so they know you are charging what you are worth. 

Unlike our other pricing courses, this 1.5-hour course is more about overcoming the biggest obstacle to you charging the best labor rate – you.

What you will learn: 

  • The 10 clues you aren’t charging enough
  • Becoming a student of your business
  • The damage from not charging enough
  • Eliminating our pricing fears
  • Different perceptions and values
  • Understand buyers and the internet dilemma
  • Stop being a labor broker
  • Delivering your bill effectively
  • How do I charge more?

Who is this class for?

  • Contractors who have a fear of raising their rates. 
  • Contractors who have problems with internet shoppers.

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