Profitable Service Pricing


  •   Unlimited course access
  •   Learn from industry experts

Course curriculum

  • 1


    • Introduction (3 mins)

    • State Of The Service Industries (9 mins)

  • 2

    7 Service Pricing Items You Need To Know

    • 1. Know Your Market (2 mins)

    • 2. Know The Number Of Sold Hours & Cost (15 mins)

    • 3. Know Your Service Department Overheard (14 mins)

    • 4. Know Your Breakeven (12 mins)

    • 5. Know How Much You Want To Make (11 mins)

    • 6. Know Your Growth Plan (7 mins)

    • 7. Know Your Growth Plan (7 mins)

    • Quick Survey Before You Go

  • 3


    • Handout: Markup Vs. Margin

    • Handout: Flat Rate Basics

    • Handout: KPIs

    • Handout: How To Explain Your Pricing To Customers

    • Quick Handout Survey

Jeremy Lowe, Instructor and Author
VP of Content and Training in Callahan Roach 
Co-Author: Sara Pintilie


1.5 Hours |  9 Videos

Ever stopped and wondered why you really chose that labor rate? Many HVAC, electrical, plumbing and other service-industry professionals pick their pricing out of fear of losing business, but that low-price option could actually be hurting their profits in the long run. 

This introductory course helps contractors learn how to calculate their breakeven and learn about the financial pitfalls they might be experiencing in their business. This course walks through the 7 items you must know to create a profitable business, using real-world examples from industry professionals. We also explain flat rate and it benefits. This 1.5-hour course is designed for single-truck operators and anyone who is new to learning the financial side of their business.

What you will learn: 

  • Know your market-competitive rate
  • Know the number of sold hours & cost
  • Know your service department overhead
  • Know your department breakeven
  • Know how much profit you want
  • Know your growth plan
  • Know how to explain your pricing

Who is this class for?

  • Contractors who want to learn their breakeven. 
  • Contractors who want to understand more of the financial side of their business. 
  • Contractors who don’t know what to charge. 
  • Contractors who don’t understand the difference between markup and margin. 

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